From a $420 weekend MVP to a $4.8B market opportunity. A deep competitive analysis structured through the Trinity Graph.
For a customer who saves $600/year on their internet bill:
| Service | What They Charge | Customer Nets |
|---|---|---|
| BillShark (40%) | $240 | $360 |
| Rocket Money (50%) | $300 | $300 |
| Kudos ($49.99 flat) | $49.99 | $550 |
| Your Model (50/50 split) | $300 | $300 |
Your model is competitive with Rocket Money and more expensive than Kudos — but you have something neither of them have: a human relationship and instant trust.
Kudos is fast but robotic. BillShark is trusted but slow and expensive. Nobody owns the "fast AND human AND fair price" position. That's your lane.
Trim has NO mobile app in 2026. Most services are faceless national brands. A local, community-based service with a mobile intake form and personal branding is wide open in any metro market.
$164 billion spent on cable/internet annually. Being known as "the internet bill people" gives you instant credibility and a clear, easy-to-share pitch. Specialization > generalization at the start.
The fastest growing segment. Small businesses massively overpay on telecom, internet, SaaS, and utilities. Nobody is serving them the way they deserve. Higher average savings = higher average commission.
Start human. Once you have a repeatable process, use AI for research, scripting, and CRM. Let the AI prep the call, let the human make it. This navigates TCPA regulation while building toward automation.