TABLETURNER
Brand Positioning Memo · Session 4 · Shane Jafar
01 · The Positioning Statement
For hotel F&B managers who are drowning in data from 5 disconnected systems and marketing by gut feeling, TABLETURNER is the only platform that synthesizes guest intelligence across POS, reservations, loyalty, and social — and turns it into channel-ready marketing in one click.
Unlike generic hospitality marketing tools, TABLETURNER was built by someone who ran the pilot, proved the numbers, and wrote the thesis.
02 · Target Customer
The Buyer
VP F&B Strategy / Senior Director of Marketing
At a multi-property hotel group (Hilton, IHG, Marriott, boutique). They want portfolio visibility.
The User
Property F&B Manager
Managing Instagram, reservations, and POS manually today. They want their time back.
"Multiple outlets, multiple brands, multiple campaigns, no dedicated tools, no time."
— Charlotte Bellot Nadjar, Interview 18
03 · Brand "-ity" Vocabulary
| Specificity |
A plan built for the exact guests in this outlet tonight — not a generic hotel segment. |
| Credibility |
Built by someone who ran the pilot inside Hilton EMEA. Every claim has a p-value. |
| Velocity |
From guest data to marketing plan in one click. Days of work reduced to 30 seconds. |
| Visibility |
Full hotel. All outlets. All roles. The GM sees what the F&B Manager sees. |
| Sensitivity |
Guest intelligence that respects context — local market, language, and culture. |
| Scalability |
One property proves it. Five compound it. 500 Hilton EMEA properties is the vision. |
04 · Competitive Frame
| Zone |
Players |
The Gap |
| Zone 1: CRM |
Revinate, Cendyn |
Built for rooms, not F&B. No outlet-level profiling. No content generation. |
| Zone 2: Social |
Hootsuite, Sprout |
No hospitality data. Require user to already know what to post. |
| Zone 3: Systems |
Toast, SevenRooms |
Zero marketing intelligence layer. The data is there, the synthesis isn't. |
| Zone 4: White Space |
TABLETURNER |
Hospitality-native. F&B-specific. Data-synthesizing. One-click marketing. |
Origin: Luminair Pilot (DoubleTree by Hilton)
Revenue ↑34% | Covers ↑44% | Web Traffic ↑310% | IG Engagement ↑788%