ATLAS Brand Radar Maps

Session 3 Assignment • Competitive Landscape Visualization

6 Unique Attributes Tracked: Speed of Dispatch, Driver Ease of Use, Manager Visibility, Price Predictability, Mechanic Vetting, Triage Accuracy.

Map 1: The Crisis Response

Measures execution during the breakdown event.

Map 2: Trust & Economics

Measures financial safety and vendor reliability.

Map 3: The Wedge Model

The overarching value of the ATLAS binary classifier.