Mejibal Assessment Strategy

Team: Pablo & Julia Ludwig | Course: Project Pyramid / AI-Accelerated Entrepreneurship Practicum

B.L.U.F. (Bottom Line Up Front)

The original Mejibal assessment was a qualitative "feel-good" marketing quiz that relied on self-reported ordinal data (Yes/No/Sometimes). It measured intentions, not execution, making it useless for building a verifiable macroeconomic dataset of Panamanian business sustainability.

The Pivot: We have rebuilt the assessment into a quantitative, machine-readable diagnostic. Every question now forces a hard number, ties to a specific P&L dollar amount, and requires a verification artifact (e.g., invoices, utility bills). This transforms the survey from compliance theater into an intelligence-gathering tool that exposes financial bleed and drives Mejibal's consulting and sales pipeline.

The 4-Layer Diagnostic Framework

Layer 1: Waste & Disposal (The Financial Bleed)

Objective: Expose how much money is literally thrown away at Cerro Patacón.

Q1 (Metric): What is your exact average monthly waste volume (in tons or kg) sent to landfill?
Q2 (Financial): What is your total monthly USD spend on private waste hauling and municipal disposal fees?
Artifact: Last 3 months of waste hauler invoices.

The Trap: When they see the annual USD cost of their trash, Mejibal's compostable solutions transition from a "green initiative" to a hard cost-reduction strategy.

Layer 2: Resource Burn Rate (Energy & Water)

Objective: Strip away "do you turn off lights" and force a look at baseline operational burn.

Q3 (Energy): What is your average monthly energy consumption in kWh, and total USD cost on your ENSA/Naturgy bill?
Q4 (Water): What is your average monthly water consumption (gallons/liters), and total USD cost on your IDAAN bill?
Artifact: Recent utility bills.

The Trap: These exact numbers are required to calculate the ROI of any future efficiency upgrades Mejibal recommends.

Layer 3: Procurement & Packaging (Sunk Costs vs. Circularity)

Objective: Quantify dead-end spend to feed Mejibal's direct sales pipeline.

Q5 (Metric): What exact percentage of your total packaging (by weight) is certified compostable or PCR (Post-Consumer Recycled)?
Q6 (Financial): What is your total annual USD spend on single-use, non-recoverable packaging?
Artifact: Procurement ledger or supplier invoices.

The Trap: Quantifies the exact dollar amount burned on materials providing zero residual value.

Layer 4: Market Access & Risk (Missed Revenue)

Objective: Hit them on revenue risk. Multinationals operating in Panama (Copa, Nestle, Banco General) are cutting suppliers lacking ESG data.

Q7 (Metric): How many RFPs, vendor applications, or B2B contracts have required environmental/ESG data in the last 12 months?
Q8 (Financial): What is the estimated USD value of contracts lost, delayed, or currently at risk due to lack of verifiable sustainability metrics?
Artifact: Vendor compliance requests from buyers.