MEJIBAL: Lead-Gen Diagnostic Engine (Full Scope)

A top-of-funnel assessment tool designed to capture firmographic intel, ground-truth operational data, expose financial bleed, and assign actionable tiers.

Phase 0: Recon & Target Profiling

These questions do not score points. They dictate Mejibal's sales approach and identify the client's specific vulnerability matrix.

R1: The Battlefield (Industry)

What is your primary operational sector?

[ ] Food & Beverage / Agriculture
[ ] Retail & E-Commerce
[ ] Manufacturing & Production
[ ] Logistics & Distribution
[ ] Services / Hospitality

Sales Intel: Dictates the pitch. Food/Ag means organic waste and packaging contamination. Logistics means pallets, shrink wrap, and fuel emissions.

R2: Operational Footprint (Headcount)

What is your current full-time employee headcount?

[ ] 1–10 (Micro)
[ ] 11–50 (Small)
[ ] 51–200 (Medium)
[ ] 200+ (Enterprise)

Sales Intel: 1-50 employees = Pitch cost-savings and survival. 51+ employees = Pitch compliance, ESG reporting, and brand dominance.

R3: The Vulnerability Vector (Markets Served)

Who is your primary customer base and where are they located?

[ ] Local B2C (Direct to Consumer)
[ ] Local B2B (Domestic Companies)
[ ] Regional/Multinational B2B (Corporate Supply Chains)
[ ] Export Markets (US, EU, etc.)

Sales Intel: If they select Multinational B2B or Export, they are in the crosshairs of aggressive ESG supply-chain mandates. This is Mejibal's highest-converting trigger.

Phase 1: The Questions (Financial & Operational Rigor)

Q1: Waste as a Sunk Cost

What is your estimated monthly volume of waste sent to the landfill?

[ ] 0 - 50 kg (3pts) | [ ] 51 - 200 kg (2pts) | [ ] 201 - 500 kg (1pt) | [ ] 500+ kg (0pts)

Financial Impact: Every kg sent to the landfill represents materials you paid for but did not monetize.

Q2: Hauling Capital Drain

What is your average monthly cost for private waste hauling and municipal disposal fees?

[ ] Under $100 (3pts) | [ ] $100 - $500 (2pts) | [ ] $500 - $1,500 (1pt) | [ ] $1,500+ (0pts)

Financial Impact: Reducing waste volume via circular packaging directly reduces hauling frequency and fixed costs.

Q3: Procurement Liability

What percentage of your current product packaging is single-use, non-recoverable plastic?

[ ] 0-24% (3pts) | [ ] 25-49% (2pts) | [ ] 50-74% (1pt) | [ ] 75-100% (0pts)

Financial Impact: Single-use plastics face incoming regulatory taxes. Transitioning now prevents future compliance penalties.

Q4: Enterprise Risk

How many times in the past year have B2B clients or partners asked for your sustainability/ESG metrics?

[ ] 6+ times (3pts) | [ ] 3-5 times (2pts) | [ ] 1-2 times (1pt) | [ ] 0 (0pts)

Financial Impact: Multinational buyers are cutting Tier 1 suppliers who lack verifiable ESG data. Lack of data directly equals lost enterprise revenue.

Phase 2: The Tiering System

Scoring maps them directly into an automated sales sequence.

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Sprouting (0-3 points)

Mejibal CTA: "Book a free 15-minute Waste Spend Analysis call to stop the financial bleed."

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Seeding (4-6 points)

Mejibal CTA: "Explore our starter circular packaging solutions to replace your highest-cost liabilities."

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Flowering (7-9 points)

Mejibal CTA: "Engage the Mejibal Audit to verify your metrics and unlock enterprise-level supplier contracts."

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Ripening (10-12 points)

Mejibal CTA: "Partner with Mejibal on bespoke closed-loop system design."