Prepared for: Pablo & Julia Ludwig | Strategy: Data Harvesting & Lead Generation
This assessment acts as a Trojan Horse. It provides the SME with a free, highly shareable vanity metric (their Tier), while secretly mapping their financial bleed and generating a qualified lead profile for Mejibal's sales team.
Operational Status: Just beginning the sustainability journey. Highly inefficient.
The Financial Reality: Bleeding capital on waste disposal (Cerro Patacón fees) and utility inefficiencies. High risk of supply chain exclusion.
Mejibal Upsell Trigger: "You are currently losing $X per year to inefficient waste management. Let's start with a basic waste audit."
Operational Status: Awareness is growing, early practices in place.
The Financial Reality: Capturing some savings but lacking systemic integration. Sunk costs remaining in single-use packaging procurement.
Mejibal Upsell Trigger: "You've taken the first steps, but your packaging spend is still a 100% sunk cost. Transitioning to Mejibal compostables closes this loop."
Operational Status: Meaningful progress with visible impact.
The Financial Reality: Realizing cost savings. Actively using ESG data to defend or win B2B contracts.
Mejibal Upsell Trigger: "You are doing the right things, but can you verify it to buyers? Our full-service offering provides the verification layer you need for premium contracts."
Operational Status: The highest stage; full sustainability integration achieved.
The Financial Reality: Sustainability is a profit center. Brand commands a premium. Operations are lean and resilient.
Mejibal Upsell Trigger: "You are a market leader. Let Mejibal feature you in a case study and optimize your final mile with advanced circularity tools."
| Operational Area | Diagnostic Question (The Data) | Financial Insight (The Hook) |
|---|---|---|
| Waste & Disposal | What is your exact monthly tonnage sent to landfill vs. diverted? | Calculates exact USD wasted on hauling fees. Friction: Forces them to look at trash as a line item. |
| Procurement | What % of your monthly packaging budget is spent on single-use plastics? | Exposes sunk capital. Friction: Highlights money spent with zero residual value. |
| Energy & Utilities | What is your baseline monthly kWh usage and total Naturgy/ENSA bill? | Establishes the baseline for ROI calculations on efficiency upgrades. |
| Market Access | What is the USD value of B2B contracts requiring sustainability verification? | Quantifies revenue at risk from larger multinational buyers. Friction: Fear of lost revenue. |