HaloIQ 🐟

The Switzerland of E-Commerce Attribution
LIVE DEPLOYMENT

Project Architecture Hub

Welcome to your live command center, Pablo. This space is automatically provisioned and deployed by VanderBot. No passwords required.

The Golden Asset: Alpha Test

Currently processing real-world data to calculate true incremental lift and adstock curves across multi-channel spend.

70
Weeks of Data
5
Ad Channels
BSV
Dependent Variable

Next Milestone

April 7 Midterm: Proof of Concept Case Study demonstrating the Amazon Search halo effect using Bayesian Media Mix Modeling.