Aura Health — Business Model Canvas
With Trinity Graph Annotations · AI-Accelerated Entrepreneurship Practicum · Spring 2026
Carico · Del Vecchio · Ding · Fair · Hase · He · Hutchinson · Petersen · Singer · Tran
Social Graph (WHO)
Knowledge Graph (WHAT)
Generative Graph (WHAT IF)
8
Key Partnerships
Social · WHO
CGM hardware: Dexcom, Abbott — device integration
Clinical networks: fiduciary provider groups & health systems
Regulatory consultants: FDA SaMD compliance & pre-submission
Cloud infrastructure: HIPAA-compliant hosting (AWS/GCP)
7
Key Activities
Knowledge · WHAT
Continuous data ingestion & metabolic drift detection
KG maintenance & quarterly retraining
Provider routing (SaMD-bounded)
PII stripping & PBM firewall
6
Key Resources
Knowledge · WHAT
Knowledge Graph: 112+ verified triples
7 Rights Safety Subgraph
RAG Architecture anchored to KG
CGM data pipeline (5–15 min intervals)
2
Value Proposition
Knowledge · WHAT
"Untethered health ally" — continuous metabolic tracking that travels with the patient
Bridges pre-diagnosis awareness and clinical intervention
Bypasses opaque PBMs for fiduciary-level guidance
Grounded AI: every recommendation traceable to the KG
"Wired to shut down rather than lie"
4
Customer Relationships
Social · WHO
Longitudinal, trust-based — data travels with patient for life
Transparent AI: every rec cites its source
Kill Criteria as a feature
Human-in-the-Loop for irreversible actions
3
Channels
Social · WHO
Consumer mobile app (iOS/Android)
CGM device integration (Dexcom G7, Libre 3)
Provider portal & dashboards
Digital health communities
1
Customer Segments
Social · WHO
Primary: Proactive adults 22–26 seeking metabolic self-awareness
Secondary: Fiduciary clinicians seeking continuous patient data
Tertiary: Employers & wellness programs in preventive health
9
Cost Structure
Generative · WHAT IF
Cloud infrastructure & HIPAA-compliant data storage
Clinical validation, FDA compliance & regulatory legal fees
Engineering team: ML, data science, full-stack
CGM data acquisition & device partnership licensing
Customer acquisition costs (CAC) for B2C and B2B
5
Revenue Streams
Generative · WHAT IF
B2C: Monthly SaaS subscription ($14.99–$29.99/mo)
B2B: Provider licensing fees for clinical dashboard access
B2B2C: Employer wellness program integrations
Data insights: Anonymized, consented population health analytics