A light-to-medium buildable skin tint powered by the proprietary QuickBlur Complex. Blurs pores instantly. Hydrates all day. Feels like nothing — looks like everything.
QuickBlur Complex
Non-Comedogenic
Oil-Free
25 Shades
Hyaluronic Acid
Transfer-Resistant
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Efficacy Summary
Pore Blurring
97%
Wear Time
10hrs
Hydration
85%
Buildability
Sheer→Med
97% stat from Fenty brand testing. Wear time from independent beauty reviewer tests.
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The Blur Effect — Before vs. After
The QuickBlur Complex uses light-diffusing silicones + talc to create an optical smoothing effect — like a real-life Instagram filter. Pores minimized. Redness evened. Texture blurred. No filter needed.
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3 Sales Taglines
Tagline 01 — The Filter Close
"Your phone's beauty filter — but in a $39 bottle you wear to work."
Open with this. Instantly relatable for any TikTok audience. Creates desire before you even demo.
Tagline 02 — The Inclusion Pitch
"25 shades. Rihanna personally tested every single one. That's why it works for YOU."
Use this when showing shade range. Converts browsers who've been burned by limited shade options before.
Tagline 03 — The Skin-Care Bridge
"It's not makeup over your skin. It's makeup that takes care of your skin while you wear it."
Speak to the skincare-first audience. Hyaluronic acid, hydration, breathable formula — this is their language.
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Skin Type Performance Matrix
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Dry Skin
Best performer. Hyaluronic acid + urea hydrate without flaking or settling into lines.
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Normal Skin
Near-perfect match. Second-skin finish, 8–10hr wear, no touch-ups needed.
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Combination
Great on dry zones. Set T-zone with powder for best longevity through the day.
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Oily Skin
Works with primer + powder setting. May need touch-ups in extreme heat.
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Sensitive Skin
Non-comedogenic, no harsh irritants. Gentle daily option for most sensitivities.
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Acne-Prone
Oil-free, non-comedogenic formula won't clog pores. Patch test recommended.
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Sample Customers
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The No-Makeup Makeup Girl
Hates foundation. Wants even skin but terrified of looking "cakey" or overdone. Wears nothing instead.
🎯 "You can't even tell you're wearing it — except your skin looks perfect."
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The Hot Climate Wearer
Foundation melts off by noon in heat/humidity. Has given up on base products entirely.
🎯 "Transfer-resistant, oil-free — it won't melt in [city] heat."
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The Shade-Matcher Struggler
Deeper skin tone. Has been burned by brands with 8 shades that don't include her. Mistrusts new products.
🎯 "25 shades — Rihanna built this for people brands ignored."
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The Skincare Devotee
Treats skin as sacred. Refuses to wear anything that "sits on top" of skin or clogs pores.
🎯 "Hyaluronic acid + urea — it's skincare with a tint."
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The Content Creator
Needs makeup that photographs perfectly — no flashback from SPF, no cakey texture on camera.
🎯 "No SPF flashback. Blurs pores on camera. This is a content day must-have."
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Live Demo Scripts
🎬 Script 01 — The Filter Demo
"Okay watch this — I'm putting one pump on the back of my hand, blending it out, and I want you to look at the difference. [Apply to one cheek.] See that side versus this side? That blurring is happening in real time. Pores — gone. Redness — gone. And I haven't touched a concealer or powder yet. That's the QuickBlur Complex and it's why 97% of testers said it blurs their pores."
🎬 Script 02 — The Skin Type Pitch
"I know what you're thinking — 'I have oily skin, this is going to slide off.' So let me be real with you. For dry and normal skin — this is your holy grail, no question. Combination? Set your T-zone, you're good for 10 hours. Oily? Add a mattifying primer underneath. The ingredients here — hyaluronic acid, urea, silicone crosspolymer — this isn't just tint, it's skincare you're wearing."
🎬 Script 03 — The Rihanna Credibility Close
"Here's what I love about this brand. Rihanna personally tested every shade in this range. Not a lab. Her. Which means the 25 shades they landed on actually work across real skin tones — including darker complexions that other 'skin tint' brands still can't figure out. Drop a 💕 in the chat if you're tired of brands making 8 shades and calling it inclusive."
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Key Ingredients — Plain English
Dimethicone
The blur agent. Silicone polymer that fills in pores and fine lines for the filter effect.
Sodium Hyaluronate
Hyaluronic acid salt. Draws moisture into skin all day. The reason it never feels dry or cakey.
Urea
Natural skin moisturizing factor. Locks water in. Major reason dry skin types love this formula.
Trehalose
Sugar-based humectant. Keeps skin plump and elastic throughout the wear period.
Dimethicone Crosspolymer
Advanced silicone tech. Absorbs oil + sebum. Why it stays blurred on combination skin.
Talc
Light diffuser. Creates the visual blurring by scattering light across skin imperfections.
💡 Live tip: "You don't need to remember all of this — just say: hyaluronic acid keeps you hydrated, silicone blurs everything. That's the whole formula."
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vs. Competitors — Know the Field
| Product | Their Edge | Fenty Wins Because |
|---|---|---|
| Ilia Super Serum Tint | Has SPF 40 | No SPF flashback on camera. Better blur tech. |
| Glossier Skin Tint | Ultra-minimal | Actually visible coverage. Real blurring effect. |
| Maybelline Fit Me Tinted | ~$8 price | Noticeably better blur, longevity, and finish. |
| Charlotte Tilbury Beautiful Skin | Dewy glow | 25 shades vs fewer options. Better for matte finish. |
| Kylie Skin Tint Elixir | 12hr claim | Rihanna's brand credibility + broader shade range. |
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Objection Handling — What the Chat Will Say
💬 "$39 is too much for a skin tint"
Ilia is $48. Charlotte Tilbury is $39. This is luxury-level performance at a mid-range price. And it lasts all day — you're not reapplying.
💬 "I need more coverage than this"
It's buildable — two layers gives you light-to-medium coverage. Add concealer on top for specific spots. This isn't a replace-your-foundation product, it's your easy days product.
💬 "I have oily skin, this won't work for me"
Use a mattifying primer underneath and set with translucent powder on your T-zone. The silicone crosspolymer in the formula actually absorbs oil — it's not a dewy formula.
💬 "Does it have SPF?"
No — and that's actually a feature for creators. No SPF = no white cast on camera, no flashback in photos. Layer your SPF moisturizer underneath and you're fully protected.
💬 "Will it match my shade?"
25 shades — use the Fenty Shade Finder at fentybeauty.com or go in-store at Sephora for a swatch. The sheer formula also gives you flexibility — it blends into skin rather than sitting on top.
💬 "I heard it emphasizes dry patches"
Prep your skin with a hydrating moisturizer first. Any base product will cling to dry skin if you don't prep. Once you moisturize and let it sink in, this formula actually blurs texture — it doesn't add to it.