The intelligent alternative to the hangover. Systemic hydration delivered instantly via the oral mucosa.
Request Teaser DeckBypassing the broken gastrointestinal tract to deliver zero-volume, zero-sugar recovery to a market actively seeking functional alternatives to nicotine.
Hungover users have compromised GI tracts. They are nauseous. Forcing 32oz of sports drink into a rejecting stomach causes delayed hydration and low compliance. Yet, the physical habit of oral pouches (Zyn) remains fully intact.
You cannot put raw electrolytes in a pouch—it causes hypertonic tissue burn. WYN's IP strategy lies in microencapsulated, slow-release polymers that bypass first-pass liver metabolism for up to 10x faster bioavailability.
The oral pouch market is growing at a 35% CAGR, currently valued over $6.6B. WYN is perfectly positioned at the intersection of the nicotine-cessation trend and the $30B global functional hydration market.