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High-Ticket Protocol & Follow-Up Architecture
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Exhibition: One Step From Infinity | Location: Patterson House, Nashville
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Phase 1: On-Site Capture\n
The Art World Chic Close (May 2)
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Never hand them a price sheet and hope they reach out. Maintain status and control the timeline.
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\n "The lightboxes are priced privately. I have a detailed provenance and specification sheet for this specific piece. If you leave your card with me, I will personally send it to you on Monday morning so you can review it in the light of day."\n
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Action: Give them the 8.5x11" printed catalog as a parting gift. You keep their card. You now own the timeline.
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Phase 2: The Monday Morning Follow-Up\n
The Email Template (May 4)
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The follow-up email must be brief, highly aesthetic, and assume the sale.
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\n Subject: "One Step From Infinity" - [Artwork Title] Inquiry
\n [Name],
\n It was a pleasure speaking with you on Saturday at Patterson House. As promised, I have attached the provenance, technical specifications, and private pricing for [Artwork Title].
\n This piece is currently available. Let me know if you would like to move forward, and I will send over the acquisition invoice and wire instructions.
\n Best,
\n Connor K. Gilmore\n
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Phase 3: Transactional Rails\n
Invoicing & Payment
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Once confirmation is received, immediately send a formal PDF invoice.
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\n - Invoice Requirements: Date, Collector Name, Artwork Title, Medium (Duratrans/FujiClear in Aluminum LED Lightbox), Dimensions, Total Price, and Bank Wire Routing Instructions.
\n - Clearance: Do not release artwork until the wire or check has fully cleared.
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Phase 4: Logistics\n
White-Glove Shipping Timeline (LA to Nashville)
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\n - Week 1: Contract white-glove freight (e.g., Crozier, U.S.Art) in LA to pack the lightbox in a custom foam-lined crate.
\n - Week 2-3: Climate-controlled transit from LA to Nashville.
\n - Week 4: Scheduled delivery and installation at the collector's residence. Keep the collector updated at three touchpoints: Crated, In Transit, and Out for Delivery.
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