Live Intelligence Brief

M. McConaughey: "Greenlights" Tour

48-Hour Blast Radius Attribution | Generated Just Now

The Bottom Line: The press tour generated 3 distinct impact curves. Broadcast (Fallon) drove a shallow awareness spike. YouTube (Hot Ones) acted as a viral clip engine. Long-form audio (Rogan) drove the highest sustained search intent and direct book conversions. Recommendation: Shift paid media budget from broadcast cutdowns to amplifying YouTube short-form clips.

The Tonight Show

Jimmy Fallon • 48hr Impact

Broadcast
Search Lift (Book)
+14% Decayed 12h
Engagement Velocity
Low Passive
Sentiment Shift
Pos
Neu
Neg

"Fallon drove a broad awareness spike but extremely low sustained engagement. Audience consumed but did not share."

Executive Action

Fallon delivered reach but limited downstream action. Do not invest further paid spend amplifying this appearance.

Hot Ones

First We Feast • 48hr Impact

Digital Video
Search Lift (Book)
+42% Sustained 24h
Engagement Velocity
Extreme Viral Spikes
Platform Breakdown (Amplification)
TikTok
IG Reels
X

"Generated the highest viral lift, driven almost entirely by secondary user-generated clips on TikTok and Reels."

Executive Action

Amplify user-generated TikTok clips across owned channels immediately to capture viral momentum.

The Joe Rogan Exp.

Spotify • 48hr Impact

Long-form Audio
Search Lift (Book)
+185% Sustained 48h+
Engagement Velocity
Deep High Intent
Sentiment Shift

"Created the deepest engagement. While sentiment was more polarized, the conversion intent (searching for the book specifically) eclipsed all other appearances combined."

Executive Action

Leverage the Rogan audience demographic for targeted bottom-of-funnel conversion ads. Highest proven ROI of the tour.