Trinity Graph

Social Graph · Knowledge Graph · Generative Graph · Session 3 · Ameesha Munjal

Social Graph — WHO
Knowledge Graph — WHAT
Generative Graph — WHAT IF
Target User Skincare Buyer Derm Partner SkinIQ Profile Skin Match Algorithm Product Knowledge Review Graph Ingredient Database Derm Network Routine Generator Match Engine Insight Surface SOCIAL — WHO KNOWLEDGE — WHAT GENERATIVE — WHAT IF
🔴 Social Graph — WHO
🔵 Knowledge Graph — WHAT
Knowledge Node · Core
SkinIQ Profile
8-factor biological skin identity: type, Fitzpatrick scale, concern, sensitivity, climate, age, texture, hormonal activity. The identity layer every other node references.
Skin Match AlgorithmRoutine Generator
Knowledge Node · Core
Skin Match Algorithm
Weighted similarity scoring. Skin type (25%), concern (20%), Fitzpatrick (20%), sensitivity (15%), climate (10%), texture (10%). Category-aware logic rules.
Review GraphMatch Engine
Knowledge Node
Product Knowledge Base
Ingredient lists, clinical evidence, community efficacy data, price points, community-loved and derm-verified flags. No sponsored placements.
Ingredient DatabaseInsight Surface
Knowledge Node
Review Graph
Every review tagged with full SkinIQ context. Match score calculated at serve time. Unbiased — no brand can pay for placement.
Match Engine
Knowledge Node
Ingredient Database
Clinical-grade ingredient data. Interactions, contraindications, efficacy by skin type. Powers the derm-verified badge logic and routine safety checks.
Product KnowledgeDerm Network
Knowledge Node
Dermatologist Network
Board-certified derms, specializations, availability, consult pricing. Verified credentials. Powers Derm Verified badge and prescription routine feature.
Routine Generator
🟢 Generative Graph — WHAT IF
Generative Node · Core
Routine Generator
Synthesizes SkinIQ profile + ingredient database + derm input → personalized AM/PM routine. Gets smarter with every user interaction. The platform's core output.
SkinIQ ProfileDerm Network
Generative Node · Core
Match Engine
Real-time similarity scoring across the full review and user graph. Surfaces the most relevant reviews, products, and routines for each unique SkinIQ at serve time.
Skin Match AlgorithmReview Graph
Generative Node
Insight Surface
What's working for your skin type this season? What ingredients are trending in your Fitzpatrick cohort? Generative pattern synthesis across the community graph.
Product Knowledge
Key Knowledge Triples
Target User→has_profile→SkinIQ Profile
SkinIQ Profile→powers→Skin Match Algorithm
Skin Match Algorithm→scores→Review Graph
Community Reviewer→contributes_to→Review Graph
Dermatologist Partner→verifies→SkinIQ Profile
Dermatologist Partner→builds→Prescription Routine
Product Knowledge→filtered_by→Skin Match Algorithm